For the seventh year in a row, Hyundai is ranked No. 1 in the automotive category in the Brand Keys Customer Loyalty Index. Brand Keys, a New York–based customer loyalty and engagement consultancy, publishes this annual syndicated study, which examines customers’ relationships with 635 brands in 72 categories.
“Psychologists say that seven years is a mark that a friendship will last a lifetime. It’s also the seventh year in a row that Hyundai has been named #1 in our customer loyalty and engagement index,” said Robert Passikoff, founder and president, Brand Keys. “When you’re a brand that can build that kind of emotional engagement, and a company that can build cars that meet high expectations, you can count on customers being your friends for a long, long time. We congratulate Hyundai for the great job they’ve done and will undoubtedly continue to do.”
For the Brand Keys 2016 survey, nearly 43,000 respondents self-selected the categories in which they are consumers and the brands for which they are top 20 percent customers. Assessments fused rational and emotional aspects of the categories to identify the behavioral drivers of brand loyalty and customer engagement, which in turn gauged how well each brand met consumer expectations for each category.
“Hyundai has a long-standing history of being on top for loyalty,” said Dean Evans, Chief Marketing Officer, Hyundai Motor America. “This means more consumers who buy a Hyundai buy another, and more than any other car at any price. Our brand mission is to make things better, from the owner to the driving experience, to keep our customers coming back.”
Loyalty is something that Hyundai is serious about. Just as Hyundai fans show their loyalty by buying another Hyundai, fans go to any length to express their loyalty, passion and dedication for their team. Hyundai is excited to connect the passion NFL fans have for football with the excitement they have for their vehicles as an official sponsor of the National Football League. Not only is Hyundai involved in professional football, but the automaker also has a successful college football marketing program, through which the brand continues to connect with the millions of passionate fans across the country. But it doesn’t stop there, as Hyundai is further committed to sharing the passion of loyalty as the official automotive partner of FIFA.