Hyundai has been named Consumer Brand of the Year by Cynopsis Media, the TV industry’s leading source of information. Mike O’Brien, vice president of corporate and product planning, will accept the GEM Award on behalf of Hyundai at the fourth annual Cynopsis Sports Media Awards, being hosted at the New York Athletic Club on April 21. The Cynopsis Sports Media Awards recognize the most outstanding work in the sports industry from the past year with categories that span television, digital, marketing and more.
“In a constantly evolving media world, especially in the sports industry, every year presents new challenges to engage consumers,” said Chris Pursell, Director of Sports Content for Cynopsis Sports. “Hyundai’s 2015 sports marketing programs are a shining example of how to tap into the passion of fans everywhere to drive brand awareness and consumer engagement.”
“In such a competitive landscape, we are honored to receive this award that signifies Hyundai’s ability to stand out not only among other auto manufacturers, but also active lifestyle and sporting brands,” said Mike O’Brien, vice president, corporate and product planning, Hyundai Motor America. “Our marketing and advertising programs work in tandem to generating a true connection with fans, and we look forward to furthering this connections with fans across the country in the year ahead.”
In 2016, Hyundai inked its contract with the NFL, making it the organizations official automotive sponsor, and launched a season-long campaign connecting the passion of NFL fans with the brand. The fully-integrated program included sponsorship of the NFL Kick-Off Celebration and two new NFL-themed ads that ran during the regular season. Hyundai concluded the year with an incredibly successful Super Bowl 50 program with engaging onsite activations at the NFL Experience, Super Bowl City and the GameDay Fan Plaza that resulted in more than a million interactions with the brand. On Super Bowl Sunday, Hyundai became the first car company to win the coveted USA Today Ad Meter while another one of its Super Bowl ads was the most watched on YouTube.
In addition to Hyundai’s Super Bowl 50 campaign, the company executed its fifth consecutive #ThisisLoyalty college football campaign, completed its sixth year as title sponsor of the Hyundai Tournament of Champions, and inked a new contract as the title sponsor of the PHA TOUR’s tournament in Los Angeles at Riviera starting in 2017.